Don’t compete alone. Build Alliances and Go!

We can all learn a thing or two about Facebook’s recent new business development approach. By now everyone has seen, and most even complained about, the new Facebook format. In a recent Wall Street Journal article Facebook Chief Executive Mark Zuckerberg lent a bit of insight to the strategic partnership approach shaping the future for the social media giant.

Although Facebook is the Goliath in the current market it is smart enough to realize that even giants can’t do everything alone. In order to be able to compete effectively to crush the competition Zuckerberg realizes there is strength in numbers. The recent unveiling of partnerships with media companies such as Spotify, the Washington Post, and Netflix give the Facebook battalion the power it needs to beat the competition, such a Google+ and Apple’s iTunes.

Zuckerberg and very likely the smart people that surround him, all know that if they doesn’t implement an “open graph,” system that allows outside applications, created by a variety of media companies and start-ups, to be used within the Facebook platform someone else will. Will you be a “Zuckerberg” creating alliances to be reckoned with, or will you let your ego stand in the way of success?

See WSJ article here