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YouTube & Viacom Choose Collaboration over Litigation

If there was any doubt that we are now squarely in the age of Collaborative Capitalism, then last week’s settlement proves that we certainly are. After 7 years of legal rigmarole of the landmark copyright lawsuit between Viacom and YouTube has now resulted in Collaboration! Is that right, the firms decided to Collaborate rather than Litigate? Yes.

In the 2007 lawsuit, Viacom had accused YouTube for posting its programs without permission and originally filed for US$1 Billion in damages. Now, Google and Viacom said in a joint statement, “This settlement reflects the growing collaborative dialogue between our two companies on important opportunities, and we look forward to working more closely together.” (John Stemple, Reuters, March 18, 2014)

Content providers and service providers are realizing that working together makes more sense rather than spending valuable resources litigating.

The rules are changing and companies in many industries are following through on these collaboration trends.

To do so, Emergent companies are extending alliances across all areas of their value chains. Also, Networked centered firms are building completely new industry networks and ecosystems. Both are using collaborative approaches to business, including business collaboration processes, unique leadership training and tools that support effective partnering.

Perhaps companies will soon realize that the collaboration experts are really the Alliances & Partnership Developers, Managers and Executives?

And it is they, which will pave the way toward success in these new Collaborative Capitalism models of the 21-Century. Not only will their expertise be used in traditional alliances making, but across a wide range of partnering activities establishing completely new approaches to business practice and building real-value along the way.


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